1. OUR COMMITMENT

1.1. Mission Statement

Bet365 is committed to providing a safe, transparent, and responsible gaming environment for all users. The platform is designed to offer entertainment while ensuring that players maintain full control over their gaming behaviour.

1.2. Industry Standards

Bet365 operates in accordance with widely recognised responsible gaming principles and adheres to applicable online gaming regulations. The platform implements industry-standard tools, monitoring systems, and protective measures to support healthy gaming habits.

1.3. Entertainment, Not Income

Bet365 emphasises that gambling should be entertainment, not a source of income. Users are encouraged to approach gaming responsibly and to seek help if they feel their behaviour is becoming harmful.

2. RECOGNIZING PROBLEM GAMBLING

2.1. Warning Signs

Problem gambling can develop gradually. Bet365 encourages users to regularly assess their gaming habits. The following checklist highlights common indicators of problematic behaviour:

• I place bets larger than I can afford to lose.
• I try to recover losses by continuing to gamble.
• I borrow money to fund my gambling.
• I neglect work, family, or personal health because of gambling.
• I hide or lie about the extent of my gambling activity.
• I feel anxious, irritable, or distressed when trying to stop gambling.
• I increase my stakes to experience the same level of excitement.
• I gamble to escape stress, personal issues, or emotional discomfort.
• I spend more time gambling than I originally intended.
• I feel guilt or remorse after gambling sessions.

If one or more of these statements apply, users are encouraged to use Bet365’s protection tools or contact support organisations listed in this policy.

3. PLAYER PROTECTION TOOLS

Bet365 provides a comprehensive suite of tools designed to help users manage their gaming activity and maintain control.

3.1. Deposit Limits

Users may set:

• Daily deposit limits
• Weekly deposit limits
• Monthly deposit limits

Limits take effect immediately for decreases and after a cooling period for increases.

3.2. Loss Limits

Loss limits restrict the total amount a user can lose within a defined period. Once the limit is reached, further wagering is blocked until the period resets.

3.3. Session / Time Limits

Users may set maximum session durations. When the limit is reached, the session automatically ends, and the user must log out.

3.4. Wager Limits

Wager limits restrict the maximum stake per bet or per session, helping users maintain control over spending.

3.5. Reality Check

Reality Check notifications remind users of:

• Time spent playing
• Net wins or losses
• Session duration

These reminders help users stay aware of their gaming behaviour.

3.6. Cooling-Off Period

Cooling-off periods allow users to temporarily suspend access to gaming services for:

• 24 hours
• 7 days
• 14 days
• 30 days
• 90 days

During this period, users cannot deposit, wager, or access games.

3.7. Self-Exclusion

Self-exclusion is a stronger measure designed for users who need extended breaks. Options include:

• 6 months
• 1 year
• 2 years
• 5 years
• Permanent exclusion

During self-exclusion:

• Access to games is blocked
• Bonuses and promotions are disabled
• Marketing communications stop
• Remaining balances may be withdrawn (subject to verification)

3.8. Account Closure

Users may permanently close their account by contacting support at [email protected]. Account closure is irreversible and intended for users who no longer wish to participate in gaming activities.

3.9. How to Activate Protection Tools

Users may activate any responsible gaming tool through:

1. Profile → Account Settings → Responsible Gaming
2. Contacting customer support via email or live chat
3. Requesting assistance through the help centre

Support agents are trained to assist users confidentially and respectfully.

4. TIPS FOR RESPONSIBLE GAMBLING

Bet365 encourages all users to follow these practical guidelines:

• Set a budget before you start playing.
• Never gamble with borrowed money.
• Take regular breaks during gaming sessions.
• Avoid gambling under the influence of alcohol or other substances.
• Do not view gambling as a way to earn money.
• Keep track of time and spending.
• Balance gambling with other hobbies and responsibilities.
• Remember that all outcomes are determined by a Random Number Generator (RNG).
• Seek help if gambling stops being enjoyable.

5. PROTECTION OF MINORS

5.1. Zero-Tolerance Policy

Bet365 strictly prohibits access to its services by individuals under 18 years of age. The platform employs age verification measures to prevent underage gambling.

5.2. Age Verification

Users must provide valid identification documents during KYC checks. Accounts suspected of being used by minors are immediately suspended pending investigation.

5.3. Parental Control Tools

Bet365 recommends using parental control software to restrict access to gambling websites:

• Net Nanny
• Qustodio
• Bark

These tools help parents monitor and manage online activity.

5.4. Immediate Action

If Bet365 identifies underage activity:

• The account is closed
• Funds are returned (if applicable)
• Personal data is deleted in accordance with the Privacy Policy

6. SUPPORT RESOURCES

Below is a list of verified organisations offering support for problem gambling in the UK and internationally.

These organisations provide confidential counselling, self-assessment tools, and support groups.

7. CONTACT US

7.1. Support for Responsible Gaming

Users who feel their gambling behaviour is becoming difficult to control are encouraged to contact Bet365’s support team at:

[email protected]

Live chat is available 24/7 for immediate assistance.

7.2. Encouragement to Seek Help

If you believe your gambling is getting out of control, please reach out to us or any of the organisations listed above. Bet365 is committed to supporting users and promoting safe, responsible gaming practices.